The Sustainability Trap
The Invisibility Crisis
Your product is functional but "boring." Without a story, it is invisible on the shelf.
The "Green Noise"
Consumers are overwhelmed by claims and skeptical of greenwashing. They have tuned out.
The Price Barrier
Sustainability costs more. You need an emotional connection to justify the premium.
⚠️ These are the pitfalls of the "Old Way"
